These are investigative cases, or narrative-style readings that help students understand marketing concepts in context.
Digital Marketing
The war to sell you a mattress is an internet nightmare
David Zax
2017
The real reason my site got to #1 in Google for Rhinoplasty Plano
Kyle Roof
2018
Marketing Strategy
What happens when your brand is co-opted by extremists?
Selina Lee
2022
Research: How Price Changes Influence Consumers’ Buying Decisions
Ioannis Evangelidis and Manissa Gunadi
2023