Readings for marketing courses

These are investigative cases, or narrative-style readings that help students understand marketing concepts in context.

Digital Marketing

The war to sell you a mattress is an internet nightmare

David Zax

2017

The real reason my site got to #1 in Google for Rhinoplasty Plano

Kyle Roof

2018

Marketing Strategy

What happens when your brand is co-opted by extremists?

Selina Lee

2022

Research: How Price Changes Influence Consumers’ Buying Decisions

Ioannis Evangelidis and Manissa Gunadi

2023