Replications of Marketing Studies

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Motoki & Iseki (2022) replication of Klink (2000) (ML)

Study or studies replicated: 1
Date replication became available: October 28, 2022
Project: Sensory marketing
Original journal: Marketing Letters
Unambiguous success: Yes
Notes:

Original Replication
Article Klink, R. R. (2000). Creating brand names with meaning: the use of sound symbolism. Market. Lett. 11, 5–20. doi: 10.1023/A:1008184423824 Motoki, K., & Iseki, S. (2022). Evaluating replicability of ten influential research on sensory marketing. Frontiers in Communication, 7, 1048896.
Sample N=265 US undergrads N=823 recruited from Crowdworks online (Japanese participants)