Replications of Marketing Studies

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Olsen et al (2019) replication of Sussman & Olivola (2011) (JMR)

Study or studies replicated: 1,2
Date replication became available: February 6, 2019
Project:
Original journal: Journal of Marketing Research
Unambiguous success: No
Notes: There was a slight, barely significant effect in the USA sample of Experiment 2 (p = .012, r = 0.09, 95% CI [0.01, 0.16]) but not for Experiment 1. Both experiments failed in the UK extension.

OriginalReplication
ArticleSussman, A. B., & Olivola, C. Y. (2011). Axe the tax: Taxes are disliked more than equivalent costs. Journal of Marketing Research, 48(SPL), S91-S101.Olsen, J., Kogler, C., Brandt, M. J., Dezs┼Ĺ, L., & Kirchler, E. (2019). Are consumption taxes really disliked more than equivalent costs? Inconclusive results in the USA and no effect in the UK. Journal of Economic Psychology, 75, 102145.
SampleExperiment 1 N = 191 (Mturk, mall intercept, undergrads); Experiment 2 N=351 MturkExperiment 1 Prolific (N = 596 US and N = 600 UK); Experiment 2 Prolific (N = 702 US and N = 699 UK)