Replications of Marketing Studies

<– back to all replications

Simmons & Nelson (2020) replication of Sokolova, Seenivasan & Thomas (2020) (JMR)

Study or studies replicated: 1
Date replication became available: October 1, 2020
Project: Data Replicada
Original journal: Journal of Marketing Research
Unambiguous success: No
Notes: Both replications showed marginal directional support for the effects (p=.091,p=.099)

Original Replication
Article Sokolova T, Seenivasan S, Thomas M. The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish? Journal of Marketing Research. 2020;57(4):771-788. doi:10.1177/0022243720932532 http://datacolada.org/92
Sample N=145 Mturk N=1099 Mturk; N=1555 Mturk