Replications of Marketing Studies

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Simmons & Nelson (2020) replication of Cian, Longoni & Krishna (2020) (JMR)

Study or studies replicated: 2
Date replication became available: December 3, 2020
Project: Data Replicada
Original journal: Journal of Marketing Research
Unambiguous success: Yes

ArticleCian L, Longoni C, Krishna A. Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion. Journal of Marketing Research. 2020;57(3):489-508. doi:10.1177/0022243720904758
SampleN=213 MturkN=761 Mturk; N=769 Mturk