Replications of Marketing Studies

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O’Donnell et al (2021) replication of Zhu & Ratner (2015) (JMR)

Study or studies replicated: 2
Date replication became available: November 2, 2021
Project: Scarcity PNAS
Original journal: Journal of Marketing Research
Unambiguous success: No

Original Replication
Article Zhu, M., & Ratner, R. K. (2015). Scarcity polarizes preferences: The impact on choice among multiple items in a product class. Journal of Marketing Research, 52(1), 13-26. O’Donnell, M., Dev, A. S., Antonoplis, S., Baum, S. M., Benedetti, A. H., Brown, N. D., … & Nelson, L. D. (2021). Empirical audit and review and an assessment of evidentiary value in research on the psychological consequences of scarcity. Proceedings of the National Academy of Sciences, 118(44).
Sample N=200 online participants N=595 Mturk