Replications of Marketing Studies

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Motoki & Iseki (2022) replication of Cian et al (2014) (JMR)

Study or studies replicated: 1
Date replication became available: October 28, 2022
Project: Sensory Marketing
Original journal: Journal of Marketing Research
Unambiguous success: No

Original Replication
Article Cian, L., Krishna, A., and Elder, R. S. (2014). This logo moves me: dynamic imagery from static images. J. Market. Res. 51, 184–197. doi: 10.1509/jmr. 13.0023 Motoki, K., & Iseki, S. (2022). Evaluating replicability of ten influential research on sensory marketing. Frontiers in Communication, 7, 1048896.
Sample n=74 U.S. undergrads N=823 recruited from Crowdworks online (Japanese participants)