Replications of Marketing Studies

<– back to all replications

Vermeulen et al (2014) replication of Gorn (1982) (JM)

Study or studies replicated: 1
Date replication became available: January 1, 2014
Original journal: Journal of Marketing
Unambiguous success: No

Original Replication
Article Gorn, G. J. (1982). The effects of music in advertising on choice behavior: A classical conditioning approach. Journal of marketing, 46(1), 94-101. Vermeulen, I., Batenburg, A., Beukeboom, C. J., & Smits, T. (2014). Breakthrough or One-Hit Wonder?. Social Psychology.
Sample N=205 undergrads N=158 students; N=190 students; N=91 students