Replications of Marketing Studies

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Vermeulen et al (2014) replication of Gorn (1982) (JM)

Study or studies replicated: 1
Date replication became available: January 1, 2014
Project:
Original journal: Journal of Marketing
Unambiguous success: No
Notes:

OriginalReplication
ArticleGorn, G. J. (1982). The effects of music in advertising on choice behavior: A classical conditioning approach. Journal of marketing, 46(1), 94-101.Vermeulen, I., Batenburg, A., Beukeboom, C. J., & Smits, T. (2014). Breakthrough or One-Hit Wonder?. Social Psychology.
SampleN=205 undergradsN=158 students; N=190 students; N=91 students