Replications of Marketing Studies

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Harms et al (2018) replication of Wadhwa & Zhang (2015) (JCR)

Study or studies replicated: 5
Date replication became available: April 25, 2018
Original journal: Journal of Consumer Research
Unambiguous success: No

Original Replication
Article Wadhwa, M., & Zhang, K. (2015). This number just feels right: The impact of roundedness of price numbers on product evaluations. Journal of Consumer Research, 41(5), 1172-1185. Harms, C., Genau, H. A., Meschede, C., & Beauducel, A. (2018). Does it actually feel right? A replication attempt of the rounded price effect. Royal Society open science, 5(4), 171127.
Sample N=318 Mturk N=588 German speakers recruited through various online channels