Replications of Marketing Studies

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Tunca & Yanar (2020) replication of Wang & Griskevicius (2014) (JCR)

Study or studies replicated: 1
Date replication became available: December 21, 2020
Project:
Original journal: Journal of Consumer Research
Unambiguous success: No
Notes: 1st study was conceptual; 2nd study was direct replication

Original Replication
Article Wang, Y., & Griskevicius, V. (2014). Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women. Journal of Consumer Research, 40(5), 834–854. https://doi.org/10.1086/673256 Tunca, B., & Yanar, E. (2020). Women’s Luxury Products as Signals to Other Women. Journal of Marketing Behavior, 4(2-4), 227-238. https://doi.org/10.1561/107.00000066
Sample N=69 Mturk N=250 Prolific; N=255 Prolific