Replications of Marketing Studies

<– back to all replications

Evangelidis, Levav & Simonson (2020) replication of Dhar (1997) (JCR)

Study or studies replicated: 1 and 2
Date replication became available: January 18, 2022
Original journal: Journal of Consumer Research
Unambiguous success: No
Notes: The authors ran 40 experiments with a mix of direct and conceptual studies. More recent studies were preregistered. Fairly consistent failure to support findings of Dhar (1997) and Tversky and Shafir (1992). Most of the studies showed the opposite effect.

Original Replication
Article Dhar, R. (1997). Consumer preference for a no-choice option. Journal of consumer research, 24(2), 215-231. Evangelidis, I., Levav, J., & Simonson, I. (2022). A Reexamination of the Impact of Decision Conflict on Choice Deferral. Management Science.
Sample total N = 490 students total n = 26,703