Replications of Marketing Studies

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Evangelidis, Levav & Simonson (2020) replication of Dhar (1997) (JCR)

Study or studies replicated: 1 and 2
Date replication became available: January 18, 2022
Original journal: Journal of Consumer Research
Unambiguous success: No
Notes: The authors ran 40 experiments with a mix of direct and conceptual studies. More recent studies were preregistered. Fairly consistent failure to support findings of Dhar (1997) and Tversky and Shafir (1992). Most of the studies showed the opposite effect.

ArticleDhar, R. (1997). Consumer preference for a no-choice option. Journal of consumer research, 24(2), 215-231.Evangelidis, I., Levav, J., & Simonson, I. (2022). A Reexamination of the Impact of Decision Conflict on Choice Deferral. Management Science.
Sampletotal N = 490 studentstotal n = 26,703