Replications of Marketing Studies

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Motoki & Iseki (2022) replication of Chae & Hoegg (2013) (JCR)

Study or studies replicated: 2
Date replication became available: October 28, 2022
Project: Sensory Marketing
Original journal: Journal of Consumer Research
Unambiguous success: No

Original Replication
Article Chae, B., and Hoegg, J. (2013). The future looks “right”: effects of the horizontal location. of advertising images on product attitude. J. Consum. Res. 40, 223–238. doi: 10.1086/669476 Motoki, K., & Iseki, S. (2022). Evaluating replicability of ten influential research on sensory marketing. Frontiers in Communication, 7, 1048896.
Sample n=194 English speaking online subject pool N=823 recruited from Crowdworks online (Japanese participants)