Replications of Marketing Studies

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Motoki & Iseki (2022) replication of Jiang et al. (2015) (JCR)

Study or studies replicated: 1
Date replication became available: October 28, 2022
Project: Sensory Marketing
Original journal: Journal of Consumer Research
Unambiguous success: No

Original Replication
Article Jiang, Y., Gorn, G. J., Galli, M., and Chattopadhyay, A. (2015). Does your company have the right logo? How and why circular- and angularlogo shapes influence brand attribute judgments. J. Consum. Res. 42, 709–726. doi: 10.1093/jcr/ucv049 Motoki, K., & Iseki, S. (2022). Evaluating replicability of ten influential research on sensory marketing. Frontiers in Communication, 7, 1048896.
Sample n=109 undergrads N=823 recruited from Crowdworks online (Japanese participants)