Replications of Marketing Studies

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Motoki & Iseki (2022) replication of Elder & Krishna (2011) (JCR)

Study or studies replicated: 4
Date replication became available: October 28, 2022
Project: Sensory Marketing
Original journal: Journal of Consumer Research
Unambiguous success: No

Original Replication
Article Elder, R. S., and Krishna, A. (2011). The “visual depiction effect” in advertising: facilitating. embodied mental simulation through product orientation. J. Consum. Res. 38, 988–1003. doi: 10.1086/661531 Motoki, K., & Iseki, S. (2022). Evaluating replicability of ten influential research on sensory marketing. Frontiers in Communication, 7, 1048896.
Sample n=78 online panel N=823 recruited from Crowdworks online (Japanese participants)