Replications of Marketing Studies

<– back to all replications

Motoki & Iseki (2022) replication of Yorkston & Menon (2004) (JCR)

Study or studies replicated: 1
Date replication became available: October 28, 2022
Project: Sensory Marketing
Original journal: Journal of Consumer Research
Unambiguous success: No

Original Replication
Article Yorkston, E., and Menon, G. (2004). A sound idea: phonetic effects of brand names on consumer judgments. J. Consum. Res. 31, 43–51. doi: 10.1086/383422 Motoki, K., & Iseki, S. (2022). Evaluating replicability of ten influential research on sensory marketing. Frontiers in Communication, 7, 1048896.
Sample n=1236 US undergrads N=823 recruited from Crowdworks online (Japanese participants)