Replications of Marketing Studies

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Motoki & Iseki (2022) replication of Romero & Biswas (2016) (JCR)

Study or studies replicated: 1B
Date replication became available: October 28, 2022
Project: Sensory Marketing
Original journal: Journal of Consumer Research
Unambiguous success: No

Original Replication
Article Romero, M., and Biswas, D. (2016). Healthy-left, unhealthy-right: can displaying healthy. items to the left (vs. right) of unhealthy items nudge healthier choices? J. Consum. Res. 43, 103–112. doi: 10.1093/jcr/ucw008 Motoki, K., & Iseki, S. (2022). Evaluating replicability of ten influential research on sensory marketing. Frontiers in Communication, 7, 1048896.
Sample n=93 U.S. undergrads N=823 recruited from Crowdworks online (Japanese participants)