Replications of Marketing Studies

<– back to all replications

Motoki & Iseki (2022) replication of Hagtvedt & Brasel (2017) (JCR)

Study or studies replicated: 3
Date replication became available: October 28, 2022
Project: Sensory Marketing
Original journal: Journal of Consumer Research
Unambiguous success: No
Notes:

Original Replication
Article Hagtvedt, H., and Brasel, S. A. (2017). Color Saturation Increases Perceived Product Size. J. Consum. Res. 44, 396–413. doi: 10.1093/jcr/ucx039 Motoki, K., & Iseki, S. (2022). Evaluating replicability of ten influential research on sensory marketing. Frontiers in Communication, 7, 1048896.
Sample 77 undergrads N=823 recruited from Crowdworks online (Japanese participants)