Replications of Marketing Studies

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O’Donnell et al (2021) replication of Lee, Baumgartner & Winterich (2018) (JCP)

Study or studies replicated: 4
Date replication became available: November 2, 2021
Project: Scarcity PNAS
Original journal: Journal of Consumer Psychology
Unambiguous success: No

Original Replication
Article Lee, S., Baumgartner, H., & Winterich, K. P. (2018). Did they earn it? Observing unearned luxury consumption decreases brand attitude when observers value fairness. Journal of Consumer Psychology, 28(3), 412-436. O’Donnell, M., Dev, A. S., Antonoplis, S., Baum, S. M., Benedetti, A. H., Brown, N. D., … & Nelson, L. D. (2021). Empirical audit and review and an assessment of evidentiary value in research on the psychological consequences of scarcity. Proceedings of the National Academy of Sciences, 118(44).
Sample N=251 undergrads N=604 Mturk