Replications of Marketing Studies

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Motoki & Iseki (2022) replication of Madzharov & Block (2010) (JCP)

Study or studies replicated: 1a
Date replication became available: October 28, 2022
Project: Sensory Marketing
Original journal: Journal of Consumer Psychology
Unambiguous success: No

Original Replication
Article Madzharov, a V., and Block, L. G. (2010). Effects of product unit image on consumption of snack foods. J. Consum. Psychol. 20, 398–409. doi: 10.1016/j.jcps.2010.06.007 Motoki, K., & Iseki, S. (2022). Evaluating replicability of ten influential research on sensory marketing. Frontiers in Communication, 7, 1048896.
Sample n=37 U.S. undergrads N=823 recruited from Crowdworks online (Japanese participants)