Replications of Marketing Studies

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Motoki & Iseki (2022) replication of Shrum et al (2012) (IJRM)

Study or studies replicated: 1a, 1b, 1c
Date replication became available: October 28, 2022
Project: Sensory marketing
Original journal: International Journal of Research in Marketing
Unambiguous success: Yes

Original Replication
Article Shrum, L. J., Lowrey, T. M., Luna, D., Lerman, D. B., and Liu, M. (2012). Sound symbolism effects across languages: implications for global brand names. Int. J. Res. Market. 29, 275–279. doi: 10.1016/j.ijresmar.2012.03.002 Motoki, K., & Iseki, S. (2022). Evaluating replicability of ten influential research on sensory marketing. Frontiers in Communication, 7, 1048896.
Sample n=88 French undergrads; n=88 U.S. undergrads (large proportion of Hispanic students); n=181 Chinese undergrads N=823 recruited from Crowdworks online (Japanese participants)