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Replications of Marketing Studies

  • So far, 3 out of 33 (9.1%) attempted replications in marketing were unambiguously successful.
  • This includes only high-powered, preregistered direct replications.
  • By default, the newest replications are at the top.

Inclusion criterion: Original study appeared in a marketing journal (journals with the word “consumer” or “marketing” in the title).

Am I missing one? Please email me: aaronbcharlton{at}gmai1.com