Replications of Marketing Studies

So far, 5 out of 45 high-powered, direct replications of marketing studies have been successful.

Criteria for classification as a “success”

  • Significant in the same direction as the original result
  • Free of obvious confounds

Any ambiguity is discussed in the notes when you click on the links below. To view/download the full dataset >>

Original studyReplicationSuccessYear replication made publicOriginal journal
Karmarkar & Tormala 2010Lohre et al 2024No

2024

JCR
Madzharov & Block (2010)Motoki & Iseki (2022)No

2022

JCP
Klink (2000)Motoki & Iseki (2022)Yes

2022

ML
Cian et al (2014)Motoki & Iseki (2022)No

2022

JMR
Chae & Hoegg (2013)Motoki & Iseki (2022)No

2022

JCR
Jiang et al. (2015)Motoki & Iseki (2022)No

2022

JCR
Yorkston & Menon (2004)Motoki & Iseki (2022)No

2022

JCR
Shrum et al (2012)Motoki & Iseki (2022)Yes

2022

IJRM
Hagtvedt & Brasel (2017)Motoki & Iseki (2022)No

2022

JCR
Elder & Krishna (2011)Motoki & Iseki (2022)No

2022

JCR
Romero & Biswas (2016)Motoki & Iseki (2022)No

2022

JCR
Ward et al (2017)Pardo & Minda (2022)No

2022

JACR
Luce (1998)Evangelidis, Levav & Simonson (2020)No

2022

JCR
Dhar (1997)Evangelidis, Levav & Simonson (2020)No

2022

JCR
Johnson, Bellman & Lohse (2002)Chandrashekar et al (2022)No

2022

ML
Roux, Goldsmith & Bonezzi (2015)O’Donnell et al (2021)No

2021

JCR
Tully, Hershfield & Meyvis (2015)O’Donnell et al (2021)Yes

2021

JCR
Lee, Baumgartner & Winterich (2018)O’Donnell et al (2021)No

2021

JCP
Cook & Sadeghein (2018)O’Donnell et al (2021)Yes

2021

JPPM
Zhu & Ratner (2015)O’Donnell et al (2021)No

2021

JMR
Fernbach, Kan & Lynch (2015)O’Donnell et al (2021)No

2021

JCR
Monga, May & Bagchi (2017)O’Donnell et al (2021)No

2021

JCR
Mehta & Zhu (2016)O’Donnell et al (2021)No

2021

JCR
Kristofferson et al. (2017)O’Donnell et al (2021)No

2021

JCR
Durante et al (2015)O’Donnell et al (2021)No

2021

JCR
Etkin & Memmi (2021)Simmons & Nelson (2021)No

2021

JCR
Thomas, Desai & Seenivasan (2011)Xiao et al (2021)No

2021

JCR
Feinberg (1986)Xiao et al (2021)No

2021

JCR
Wang & Griskevicius (2014)Tunca & Yanar (2020)No

2020

JCR
Cian, Longoni & Krishna (2020)Simmons & Nelson (2020)Yes

2020

JMR
Sokolova, Seenivasan & Thomas (2020)Simmons & Nelson (2020)No

2020

JMR
Vanbergen, Irmak & Sevilla (2020)Simmons & Nelson (2020)No

2020

JCR
Park, Lalwani & Silvera (2020)Simmons & Nelson (2020)No

2020

JCR
Huang, Wong & Wan (2020)Simmons & Nelson (2020)No

2020

JCR
Irmak et al. (2013)Ziano et al (2020)No

2020

JCR
Dubois, Rucker & Galinsky (2012)Tunca, Ziano & Wenting (2022)No

2020

JCR
Wiggin, Reimann & Jain (2019)Simmons & Nelson (2020)No

2020

JCR
Savary & Dhar (2020)Simmons & Nelson (2020)No

2020

JCR
Wu, Moore & Fitzsimons (2019)Simmons & Nelson (2020)No

2020

JCR
Jami (2019)Simmons & Nelson (2019)No

2019

JMR
Sussman & Olivola (2011)Olsen et al (2019)No

2019

JMR
Mazar, Amir & Ariely (2008)Verschuere et al (2018)No

2018

JMR
Wadhwa & Zhang (2015)O’Donnell & Nelson (2015)No

2018

JCR
Wadhwa & Zhang (2015)Harms et al (2018)No

2018

JCR
Gorn (1982)Vermeulen et al (2014)No

2014

JM