So far, 5 out of 44 high-powered, direct replications of marketing studies have been successful.
Criteria for classification as a “success”
- Significant in the same direction as the original result
- Free of obvious confounds
Any ambiguity is discussed in the notes when you click on the links below. To view/download the full dataset >>
| Original study | Replication | Success | Year replication made public | Original journal |
|---|---|---|---|---|
| Shrum et al (2012) | Motoki & Iseki (2022) | Yes | 2022 | IJRM |
| Madzharov & Block (2010) | Motoki & Iseki (2022) | No | 2022 | JCP |
| Hagtvedt & Brasel (2017) | Motoki & Iseki (2022) | No | 2022 | JCR |
| Romero & Biswas (2016) | Motoki & Iseki (2022) | No | 2022 | JCR |
| Yorkston & Menon (2004) | Motoki & Iseki (2022) | No | 2022 | JCR |
| Elder & Krishna (2011) | Motoki & Iseki (2022) | No | 2022 | JCR |
| Jiang et al. (2015) | Motoki & Iseki (2022) | No | 2022 | JCR |
| Chae & Hoegg (2013) | Motoki & Iseki (2022) | No | 2022 | JCR |
| Cian et al (2014) | Motoki & Iseki (2022) | No | 2022 | JMR |
| Klink (2000) | Motoki & Iseki (2022) | Yes | 2022 | ML |
| Ward et al (2017) | Pardo & Minda (2022) | No | 2022 | JACR |
| Dhar (1997) | Evangelidis, Levav & Simonson (2020) | No | 2022 | JCR |
| Luce (1998) | Evangelidis, Levav & Simonson (2020) | No | 2022 | JCR |
| Johnson, Bellman & Lohse (2002) | Chandrashekar et al (2022) | No | 2022 | ML |
| Lee, Baumgartner & Winterich (2018) | O’Donnell et al (2021) | No | 2021 | JCP |
| Tully, Hershfield & Meyvis (2015) | O’Donnell et al (2021) | Yes | 2021 | JCR |
| Fernbach, Kan & Lynch (2015) | O’Donnell et al (2021) | No | 2021 | JCR |
| Monga, May & Bagchi (2017) | O’Donnell et al (2021) | No | 2021 | JCR |
| Roux, Goldsmith & Bonezzi (2015) | O’Donnell et al (2021) | No | 2021 | JCR |
| Mehta & Zhu (2016) | O’Donnell et al (2021) | No | 2021 | JCR |
| Kristofferson et al. (2017) | O’Donnell et al (2021) | No | 2021 | JCR |
| Durante et al (2015) | O’Donnell et al (2021) | No | 2021 | JCR |
| Zhu & Ratner (2015) | O’Donnell et al (2021) | No | 2021 | JMR |
| Cook & Sadeghein (2018) | O’Donnell et al (2021) | Yes | 2021 | JPPM |
| Etkin & Memmi (2021) | Simmons & Nelson (2021) | No | 2021 | JCR |
| Feinberg (1986) | Xiao et al (2021) | No | 2021 | JCR |
| Thomas, Desai & Seenivasan (2011) | Xiao et al (2021) | No | 2021 | JCR |
| Wang & Griskevicius (2014) | Tunca & Yanar (2020) | No | 2020 | JCR |
| Cian, Longoni & Krishna (2020) | Simmons & Nelson (2020) | Yes | 2020 | JMR |
| Sokolova, Seenivasan & Thomas (2020) | Simmons & Nelson (2020) | No | 2020 | JMR |
| Vanbergen, Irmak & Sevilla (2020) | Simmons & Nelson (2020) | No | 2020 | JCR |
| Park, Lalwani & Silvera (2020) | Simmons & Nelson (2020) | No | 2020 | JCR |
| Huang, Wong & Wan (2020) | Simmons & Nelson (2020) | No | 2020 | JCR |
| Irmak et al. (2013) | Ziano et al (2020) | No | 2020 | JCR |
| Dubois, Rucker & Galinsky (2012) | Tunca, Ziano & Wenting (2022) | No | 2020 | JCR |
| Wiggin, Reimann & Jain (2019) | Simmons & Nelson (2020) | No | 2020 | JCR |
| Savary & Dhar (2020) | Simmons & Nelson (2020) | No | 2020 | JCR |
| Wu, Moore & Fitzsimons (2019) | Simmons & Nelson (2020) | No | 2020 | JCR |
| Jami (2019) | Simmons & Nelson (2019) | No | 2019 | JMR |
| Sussman & Olivola (2011) | Olsen et al (2019) | No | 2019 | JMR |
| Mazar, Amir & Ariely (2008) | Verschuere et al (2018) | No | 2018 | JMR |
| Wadhwa & Zhang (2015) | Harms et al (2018) | No | 2018 | JCR |
| Wadhwa & Zhang (2015) | O’Donnell & Nelson (2015) | No | 2018 | JCR |
| Gorn (1982) | Vermeulen et al (2014) | No | 2014 | JM |