
So far, 5 out of 44 high-powered, direct replications of marketing studies have been successful.
Criteria for classification as a “success”
- Significant in the same direction as the original result
- Free of obvious confounds
Any ambiguity is discussed in the notes when you click on the links below. To view/download the full dataset >>
Original study | Replication | Success | Year replication made public | Original journal |
---|---|---|---|---|
Shrum et al (2012) | Motoki & Iseki (2022) | Yes | 2022 | IJRM |
Madzharov & Block (2010) | Motoki & Iseki (2022) | No | 2022 | JCP |
Hagtvedt & Brasel (2017) | Motoki & Iseki (2022) | No | 2022 | JCR |
Romero & Biswas (2016) | Motoki & Iseki (2022) | No | 2022 | JCR |
Yorkston & Menon (2004) | Motoki & Iseki (2022) | No | 2022 | JCR |
Elder & Krishna (2011) | Motoki & Iseki (2022) | No | 2022 | JCR |
Jiang et al. (2015) | Motoki & Iseki (2022) | No | 2022 | JCR |
Chae & Hoegg (2013) | Motoki & Iseki (2022) | No | 2022 | JCR |
Cian et al (2014) | Motoki & Iseki (2022) | No | 2022 | JMR |
Klink (2000) | Motoki & Iseki (2022) | Yes | 2022 | ML |
Ward et al (2017) | Pardo & Minda (2022) | No | 2022 | JACR |
Dhar (1997) | Evangelidis, Levav & Simonson (2020) | No | 2022 | JCR |
Luce (1998) | Evangelidis, Levav & Simonson (2020) | No | 2022 | JCR |
Johnson, Bellman & Lohse (2002) | Chandrashekar et al (2022) | No | 2022 | ML |
Lee, Baumgartner & Winterich (2018) | O’Donnell et al (2021) | No | 2021 | JCP |
Tully, Hershfield & Meyvis (2015) | O’Donnell et al (2021) | Yes | 2021 | JCR |
Fernbach, Kan & Lynch (2015) | O’Donnell et al (2021) | No | 2021 | JCR |
Monga, May & Bagchi (2017) | O’Donnell et al (2021) | No | 2021 | JCR |
Roux, Goldsmith & Bonezzi (2015) | O’Donnell et al (2021) | No | 2021 | JCR |
Mehta & Zhu (2016) | O’Donnell et al (2021) | No | 2021 | JCR |
Kristofferson et al. (2017) | O’Donnell et al (2021) | No | 2021 | JCR |
Durante et al (2015) | O’Donnell et al (2021) | No | 2021 | JCR |
Zhu & Ratner (2015) | O’Donnell et al (2021) | No | 2021 | JMR |
Cook & Sadeghein (2018) | O’Donnell et al (2021) | Yes | 2021 | JPPM |
Etkin & Memmi (2021) | Simmons & Nelson (2021) | No | 2021 | JCR |
Feinberg (1986) | Xiao et al (2021) | No | 2021 | JCR |
Thomas, Desai & Seenivasan (2011) | Xiao et al (2021) | No | 2021 | JCR |
Wang & Griskevicius (2014) | Tunca & Yanar (2020) | No | 2020 | JCR |
Cian, Longoni & Krishna (2020) | Simmons & Nelson (2020) | Yes | 2020 | JMR |
Sokolova, Seenivasan & Thomas (2020) | Simmons & Nelson (2020) | No | 2020 | JMR |
Vanbergen, Irmak & Sevilla (2020) | Simmons & Nelson (2020) | No | 2020 | JCR |
Park, Lalwani & Silvera (2020) | Simmons & Nelson (2020) | No | 2020 | JCR |
Huang, Wong & Wan (2020) | Simmons & Nelson (2020) | No | 2020 | JCR |
Irmak et al. (2013) | Ziano et al (2020) | No | 2020 | JCR |
Dubois, Rucker & Galinsky (2012) | Tunca, Ziano & Wenting (2022) | No | 2020 | JCR |
Wiggin, Reimann & Jain (2019) | Simmons & Nelson (2020) | No | 2020 | JCR |
Savary & Dhar (2020) | Simmons & Nelson (2020) | No | 2020 | JCR |
Wu, Moore & Fitzsimons (2019) | Simmons & Nelson (2020) | No | 2020 | JCR |
Jami (2019) | Simmons & Nelson (2019) | No | 2019 | JMR |
Sussman & Olivola (2011) | Olsen et al (2019) | No | 2019 | JMR |
Mazar, Amir & Ariely (2008) | Verschuere et al (2018) | No | 2018 | JMR |
Wadhwa & Zhang (2015) | Harms et al (2018) | No | 2018 | JCR |
Wadhwa & Zhang (2015) | O’Donnell & Nelson (2015) | No | 2018 | JCR |
Gorn (1982) | Vermeulen et al (2014) | No | 2014 | JM |