This is a partial list of marketing studies that provide verifiable proof that predictions were made a priori (vs. post hoc) and corresponding p-values signal strong evidential value. The goal is to give marketing researchers models of how to do more trustworthy research. This list may also help researchers identify more fruitful areas to do research in.
Inclusion criterion: Paper appears in a marketing journal (journals with the word “consumer” or “marketing” in the title). Papers must include multiple preregistered studies. If the critical p-values don’t look good (possible p-hacking) they will be filtered out.