Research
The original purpose of Open MKT was to increase transparency and quality of marketing research published in academic journals.
| Replications | A catalog of high-powered, preregistered direct replications of marketing articles |
| Retractions | A catalog of retractions of marketing articles. |
| Preregisted studies | Articles that have multiple preregistered studies and show good evidential value (low p-values). |
| Bias studies | These are studies that evidence of systemic bias in marketing research (publication bias, p-hacking, low power, HARKing). |
You can find links to articles about data fabrication/data anomalies, mass replication projects and conceptual replications on the main research page.
Teaching tools
The original purpose in buying the domain name OpenMKT.org was to have a place to provide free teaching resources for marketing students. All of the teaching and learning resources are on the teaching page.
Recent blog posts
- He Said, She Said: Research Edition w/Special Guest Ping Dong
- Everyone involved in Dan Ariely’s fake data scandal now has an alibi—except for Ariely himself
- UCLA Professor Refuses to Cover for Dan Ariely in Issue of Data Provenance
- Scientific journal with 3.4% replication rate refuses to retract deeply anomalous papers by associate editor
- Following a failure to replicate, “Super Size Me” paper turns out to be full of numerical inconsistencies
- Reviewing Pham’s “feeling the future” paper to illustrate how easy it is to unintentionally p-hack
- What kind of p-values should we expect from true effects?
- How to quickly and easily make a customer heatmap with R
- 2022 marketing metascience year in review
- Three strikes for marketing professor, Nicolas Guéguen (but he doesn’t appear to be out)
- You are right that we shouldn’t expect marketing studies to replicate (but I disagree about the reason)
- Dan Ariely claims authorship order shields him from blame; speculates that a low-level envelope stuffer committed the fraud
