Tag: David Dubois
Scientific journal with 3.4% replication rate refuses to retract deeply anomalous papers by associate editor
The Journal of Consumer Research (JCR) is widely considered to be the most prestigious journal in consumer behavior, a sub-field of marketing. Despite perceptions of prestige, JCR is plagued with problems. In addition to the high degree of bias that can be seen in forensic meta-analyses of its papers, JCR’s replication rate is an abysmal […]
Following a failure to replicate, “Super Size Me” paper turns out to be full of numerical inconsistencies
When Tunca, Ziano and Xu (2022) set out to replicate Dubois et al. (2012), they had no idea that their efforts would lead to the original authors requesting retraction of the original study. The original study claimed that consumers view larger food options to be a status signal. For example, consider the picture above. Look […]
