Month: June 2022

  • Replications in Marketing: Myth and Reality

    Replications in Marketing: Myth and Reality

    Third-party replication is the foundation of good science. Without replication, how can we know if a scientific finding is even true? Moreover, if an entire field loses its sanity and commences in the wide-scale production of false knowledge, how would we know without replication? In order to help emphasize the usefulness of replications in marketing, […]