Taking a break
I’m taking a break from working on this site so that I can focus on a completely unrelated project. I could really use help keeping… Read More »Taking a break
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March 2022
Another Jayati Sinha paper with impossible means
My opinion: The effects don’t pass the smell test Sinha and Wang (2013) claim there is a type of loneliness x time horizon crossover interaction effect… Read More »Another Jayati Sinha paper with impossible means
AMA actively discourages authors from sharing their data with 3rd parties
If you don’t know, American Marketing Association (AMA) is the biggest association in marketing. They have four major journals, including two of our top four… Read More »AMA actively discourages authors from sharing their data with 3rd parties
Thirsty dudes messing up skin care product promotions: a mini-case study
Yesterday I noticed an ad on Facebook for Jessica Alba’s skincare routine. I was surprised to be targeted with the ad to be honest because… Read More »Thirsty dudes messing up skin care product promotions: a mini-case study
The mystery of the “Red Potato Chip Study” Part 1
Picture is the author attempting to replicate the red chip protocol with his children acting as lab assistants. Prior to Brian Wansink being relieved of… Read More »The mystery of the “Red Potato Chip Study” Part 1