Yesterday I noticed an ad on Facebook for Jessica Alba’s skincare routine. I was surprised to be targeted with the ad to be honest because… Read More »Thirsty dudes messing up skin care product promotions: a mini-case study
Picture is the author attempting to replicate the red chip protocol with his children acting as lab assistants. Prior to Brian Wansink being relieved of… Read More »The mystery of the “Red Potato Chip Study” Part 1
According to Evanschitzky et al. (2007), teachers should ignore findings until they have been replicated. Unfortunately, only a very small portion of all marketing studies… Read More »Updating your CB (Consumer Behavior) course to reflect the replication crisis
Today in my undergraduate Marketing Research class my students and I designed a survey to collect their opinions of State Farm’s decision to pull Aaron… Read More »Designing, running and analyzing survey data during one class period