Category: Qualtrics
Using Qualtrics survey logic to eliminate redundancy in simple experiments
I just reviewed a Qualtrics survey for a 3×2 between subjects experiment which repeated 3 times within subjects. The survey designer was fairly inexperienced so it’s not surprising that they used 36 blocks with 5-8 questions each and had incredibly complex logic to accomplish this. Unfortunately, there was so much redundancy and complexity that I […]
Designing, running and analyzing survey data during one class period
Today in my undergraduate Marketing Research class my students and I designed a survey to collect their opinions of State Farm’s decision to pull Aaron Rodgers ads. We were able to design the survey in Qualtrics, get students’ responses, and analyze the data during a 75-minute class period. This was made possible through the use […]
