Third-party replication is the foundation of good science. Without replication, how can we know if a scientific finding is even true? Moreover, if an entire… Read More »Replications in Marketing: Myth and Reality
According to Evanschitzky et al. (2007), teachers should ignore findings until they have been replicated. Unfortunately, only a very small portion of all marketing studies… Read More »Updating your CB (Consumer Behavior) course to reflect the replication crisis
Okay so we are starting to learn that there could be some issues with the way that we are doing research currently. That’s okay. It’s… Read More »2021 marketing meta-science year in review