Noise mining

Updating your CB (Consumer Behavior) course to reflect the replication crisis

by Aaron Charlton
January 24, 2022April 16, 2022

According to Evanschitzky et al. (2007), teachers should ignore findings until they have been replicated. Unfortunately, only a very small portion of all marketing studies… Read More »Updating your CB (Consumer Behavior) course to reflect the replication crisis

2021 marketing meta-science year in review

by Aaron Charlton
January 1, 2022April 25, 2022

Okay so we are starting to learn that there could be some issues with the way that we are doing research currently. That’s okay. It’s… Read More »2021 marketing meta-science year in review