Category: Noise mining & replications

  • You are right that we shouldn’t expect marketing studies to replicate (but I disagree about the reason)

    You are right that we shouldn’t expect marketing studies to replicate (but I disagree about the reason)

    Some deep thinkers in marketing have postulated that perhaps marketing studies are not replicable because of the ever-shifting context around consumption. This is an interesting and valid theory that has some merit. Certainly, the context has changed. There has been a tremendous shift in how we consume and what media we are exposed to in […]

  • Replications in Marketing: Myth and Reality

    Replications in Marketing: Myth and Reality

    Third-party replication is the foundation of good science. Without replication, how can we know if a scientific finding is even true? Moreover, if an entire field loses its sanity and commences in the wide-scale production of false knowledge, how would we know without replication? In order to help emphasize the usefulness of replications in marketing, […]

  • Updating your CB (Consumer Behavior) course to reflect the replication crisis

    Updating your CB (Consumer Behavior) course to reflect the replication crisis

    According to Evanschitzky et al. (2007), teachers should ignore findings until they have been replicated. Unfortunately, only a very small portion of all marketing studies have withstood the scrutiny of direct, preregistered replication. Moreover, a lot of things came to light in 2021 that should give us pause before we blindly endorse the collective works […]

  • 2021 marketing meta-science year in review

    2021 marketing meta-science year in review

    Okay so we are starting to learn that there could be some issues with the way that we are doing research currently. That’s okay. It’s part of the process. We can take a hard look, make changes, and come out better for it. Specifically, it looks like there may be a lot of noise mining […]