The purpose of OpenMKT.org is to increase transparency and quality of marketing research published in academic journals. If you have any suggestions for this site, please let the maintainer, Aaron Charlton, know (contact link in footer).
Replications A catalog of high-powered, preregistered direct replications of marketing articles Retractions A catalog of retractions of marketing articles. Preregisted studies Articles that have multiple preregistered studies and show good evidential value (low p-values). Bias studies These are studies that evidence of systemic bias in marketing research (publication bias, p-hacking, low power, HARKing). Other research resources
You can find links to articles about data fabrication/data anomalies, mass replication projects and conceptual replications on the
main research page. Teaching tools
All of the teaching and learning resources are on the
teaching page. Recent blog posts Everyone involved in Dan Ariely’s fake data scandal now has an alibi—except for Ariely himself July 28, 2023 UCLA Professor Refuses to Cover for Dan Ariely in Issue of Data Provenance July 10, 2023 Scientific journal with 3.4% replication rate refuses to retract deeply anomalous papers by associate editor June 2, 2023 Following a failure to replicate, “Super Size Me” paper turns out to be full of numerical inconsistencies May 19, 2023 Reviewing Pham’s “feeling the future” paper to illustrate how easy it is to unintentionally p-hack April 20, 2023 What kind of p-values should we expect from true effects? March 10, 2023 How to quickly and easily make a customer heatmap with R January 26, 2023 2022 marketing metascience year in review December 28, 2022 Three strikes for marketing professor, Nicolas Guéguen (but he doesn’t appear to be out) December 6, 2022 You are right that we shouldn’t expect marketing studies to replicate (but I disagree about the reason) December 1, 2022 Dan Ariely claims authorship order shields him from blame; speculates that a low-level envelope stuffer committed the fraud August 21, 2022 Replications in Marketing: Myth and Reality June 7, 2022