The purpose of OpenMKT.org is to increase transparency and quality of marketing research published in academic journals. If you have any suggestions for this site, please let the maintainer, Aaron Charlton, know (contact link in footer).
Research Trackers
| Replications | A catalog of high-powered, preregistered direct replications of marketing articles |
| Retractions | A catalog of retractions of marketing articles. |
| Preregisted studies | Articles that have multiple preregistered studies and show good evidential value (low p-values). |
| Bias studies | These are studies that evidence of systemic bias in marketing research (publication bias, p-hacking, low power, HARKing). |
Other research resources
You can find links to articles about data fabrication/data anomalies, mass replication projects and conceptual replications on the main research page.
Teaching tools
All of the teaching and learning resources are on the teaching page.
Recent blog posts
- You are right that we shouldn’t expect marketing studies to replicate (but I disagree about the reason)
Some deep thinkers in marketing have postulated that perhaps marketing studies are not replicable because of the ever-shifting context around consumption. […] - Dan Ariely claims authorship order shields him from blame; speculates that a low-level envelope stuffer committed the fraudIf you haven’t heard, world-famous marketing professor, Dan Ariely, was caught with fake data in fall of 2021. I’m not saying […]
- Replications in Marketing: Myth and RealityThird-party replication is the foundation of good science. Without replication, how can we know if a scientific finding is even true? […]
- A follow up post about the recent JMR retractionI found it interesting that the investigative team did a last digit analysis because I did not include any last digit […]
- Another Jayati Sinha paper with impossible meansMy opinion: The effects don’t pass the smell test Sinha and Wang (2013) claim there is a type of loneliness x time […]
