Resources for marketing researchers
Replications of marketing studies
Retracted marketing articles
Preregistered marketing studies
Detecting bias in marketing studies
Note: Information about mass replication projects, conceptual replications and articles about scientific misconduct are now housed on the research page.
Resources for marketing instructors
See my page of free textbooks and software that you could use in your class.
Recent blog posts
Replications in Marketing: Myth and Reality
Third-party replication is the foundation of good science. Without replication, how can we know if a…
A follow up post about the recent JMR retraction
I found it interesting that the investigative team did a last digit analysis because I did not inclu…
Taking a break
I’m taking a break from working on this site so that I can focus on a completely unrelated pro…
Another Jayati Sinha paper with impossible means
My opinion: The effects don’t pass the smell test Sinha and Wang (2013) claim there is a type …
AMA actively discourages authors from sharing their data with 3rd parties
If you don’t know, American Marketing Association (AMA) is the biggest association in marketi…
Thirsty dudes messing up skin care product promotions: a mini-case study
Yesterday I noticed an ad on Facebook for Jessica Alba’s skincare routine. I was surprised to …
The mystery of the “Red Potato Chip Study” Part 1
Picture is the author attempting to replicate the red chip protocol with his children acting as lab …
Updating your CB (Consumer Behavior) course to reflect the replication crisis
According to Evanschitzky et al. (2007), teachers should ignore findings until they have been replic…
2021 marketing meta-science year in review
Okay so we are starting to learn that there could be some issues with the way that we are doing rese…